In marketing, a portfolio is used to show off your work and how it has helped a company. However, marketing portfolios, especially those without experience in marketing may seem difficult to make at first. Here are some tips for marketing students or beginners who want to create marketing portfolios that can be shown to employers.
1) Start by figuring out what you have done marketing-wise
When creating a marketing portfolio, start by listing down all of the marketing activities you’ve done so far as part of class projects or as part of previous jobs.
2) Think about what makes up marketing
It’s important to remember that marketing involves much more than just advertising through print ads and television commercials: The core components of marketing include product development and management, pricing, marketing research, marketing communications (which includes public relations), distribution channels and sales.
3) List what marketing skills you have
This part of the portfolio is about proving that you actually do know marketing. So list all of your marketing abilities in bullet points or short paragraphs so it’s easy to read through. This could include anything from marketing research skills to advertising techniques.
4) Explain how marketing has helped companies
All companies need marketing because it helps them sell their products or services either by getting people interested in buying them or by reminding customers why they should stay loyal to that company. You can mention how marketing has helped a few particular companies that you are familiar with, but don’t just list every single business out there – try to relate the marketing you listed in step 2 to how it helps a company’s marketing efforts.
5) Make sure your portfolio is easy to read and understand
The last thing you want employers looking at your marketing portfolio to be saying, “What? I’m not sure what this means.” So make sure that all of your marketing information is well-organized so it’s easy to read through and understand. It really helps if you have an infographic or chart that shows off the marketing activities you’ve done so far, but as long as your marketing portfolio makes sense and is clearly organized into sections (one section per marketing activity or skill), then that should be fine as well!
6) Have someone else look over your marketing portfolio
Marketing portfolios are usually very detailed, so it’s easy to make an error or typo on some of the marketing terms you write. Make sure to have someone else proofread your marketing portfolio for any typos and errors before sending it off!
7) Practice marketing stories and marketing techniques
Friends and family Get used to telling marketing stories by practicing on friends and family. It helps if you role-play as a client describing their marketing issue so others can better understand what marketing issues really do look like. You can also practice explaining marketing concepts such as marketing research, the marketing mix (the 4Ps) and product development through examples that people outside of business may be familiar with such as restaurants or clothing shops.
8) Post your marketing portfolio online
Post your marketing portfolio on marketing job sites or even just social media so that marketing employers can more easily find you! Since marketing is more than just advertising, marketing portfolios are more than just a few print ads as well. Plus, if it’s online then marketing employers will be able to look through it as much as they want instead of having to go into an interview and leave right after because they need to get back to work. Make sure the formats for all images used in your marketing portfolio can be saved by other programs such as PowerPoint, PDF or Word – this makes accessing information easier for those looking at your marketing portfolio online!
9) Practice presenting marketing portfolios
Friends and family again Another way to make sure you’re ready an interview is to practice presenting marketing portfolios in front of friends and family. That way you’ll get used to giving marketing presentations so it’s easier when interviewers ask you a marketing presentation question or series of questions!
10) When marketing portfolio time comes
Go into the interview with confidence Don’t be nervous about marketing portfolio interviews – just go into them with confidence and remember that they’re only going to want to see your best work! It doesn’t matter if you didn’t know.
how to do marketing when you first started your marketing portfolio (all marketing beginners had no experience before they learned!) as long as you’ve learned enough about marketing by the time of the interview then everything will be fine. Marketing apprenticeships are meant for learning exactly what business does and marketing employers know that marketing interns may not have a lot of marketing experience at first.